April 2015
Pay your bills and win!
![](http://randymiller.net/wp-content/uploads/2014/11/BillPay_415.png)
We ran this promotion to increase our share of BillPay users. It was a difficult business model because we rarely included clickable links. Our open rate was usually around 30-35% but our click-through rate rarely jumped over 2%. So that was a challenge. But the company was new to email blasts in general when I started so “phishing” was all anyone talked about. “Don’t add links!” So we had to work around that.